Luster

Brand, digital and print design.

Overview

Luster is the leader in event technology. They turn digital experiences into physical artifacts (like the famous Hashtag Printer, which instantly prints guests' photos from a social media hashtag). The brand balances sleek, modern design with a warm, human element.

My Contributions

I joined Luster when the tech startup was just getting off the ground. During my time there, I worked directly with the CCO to develop the visual language of Luster, from logo guidelines to photographic styles and beyond. My generalist graphic design skill set was a huge asset in supporting the growth of Luster from a 10 person team to a global brand. I had the opportunity to design everything from sales decks, case studies, brochures, event signage, website redesign, video ads and more.

Event Postcards

I designed these instructional postcards as a simple way to educate event-goers on how to use a Luster Hashtag Printer. The 3-step infographic shows how easy is to use the product. The postcards are displayed at over 500 events a year.

Conference Promotional Materials

Luster attended several marketer conferences in 2018. I was tasked with designing a printed takeaway and several promotional items. I wanted to showcase the bold modernism that Luster products are known for, and to create pieces that conference-goers would actually keep, use and share. Like the Hashtag Printer and the Flip-Disc Display, these items are simple and minimalist, with an emphasis on quality (embroidered hats, heavy satin brochures).

Website Redesign

I worked with a senior designer and a team of developers to redesign the Luster website. The main goal was to give structure and legibility to a site with a ton of content. We wanted to retain the airy, product-forward look of the starter site but introduce more real life photography that showed user interaction with the products.

Hashtag Mosaic Case Study

I art directed several case study / event highlight videos for Luster. This video showcased the Hashtag Printers and Hashtag Mosaic at TwitchCon. My job included sourcing the videography team on a slim budget, providing pre-event creative direction and shot lists and post-production feedback. I also helped produce 3 cuts for social media advertising.

Can Chu

Luster

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